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One account holds one or more sites. You can add the rest later.

Site you want to measure

https://

The domain the plugin will run on. One API key covers one domain.

Work email

Your name

Password

At least 12 characters. Anything you can remember beats anything you can't.

By creating an account you agree to the Terms, the Privacy Policy and the Data Processing Agreement.

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Test group Control group

The server draws the two groups. Your site never chooses which of its pages get the change.

What happens after you sign up

You install the plugin and it sends an inventory of your pages. That first inventory starts the 14-day baseline. Nothing on your site changes until an experiment is assigned, and everything applied can be reverted by deleting one row.

Install: WordPress plugin, one API key
Baseline: 14 days before anything is touched
Own experiments: From 300 eligible pages of one type
Smaller sites: Join the network waves instead